Personal Information We Collect

Simplicate collects information about you in several ways when you interact with this Site or with forms and tools that run on our platform.

1. Information You Provide

Through forms and tools on the Site, you may provide:

Contact details – name, email address, phone number.

Property details – address, basic home information, preferences for buying/selling, or home valuation details.

Inquiry details – information you include when requesting showings, valuations, consultations, or more info about a property.

Communication preferences – whether you consent to receive SMS, email updates, or follow-up communications.

Other information you voluntarily provide in fields or messages.

All personal information you choose to submit through the Site is processed either:

To deliver the Services on behalf of the Client, and/or

As otherwise described at the point of collection.

2. Information We Obtain from Third Parties

We may receive information about you from:

Social media platforms – If the Client has pages on platforms like Facebook or Instagram and you interact with those pages, the platform’s own privacy policy applies. Those platforms may share limited data (e.g., name, profile handle) with the Client or with Simplicicate in connection with lead forms or integrations.

Analytics and marketing tools – We may receive aggregated or anonymized data (e.g., which campaigns led you to the Site) from third-party marketing or analytics partners.

Public / real estate data sources – When integrated by the Client, the platform may combine your inquiries with publicly available data about properties, neighborhoods, or valuations.

3. Information Collected Automatically

We, our service providers, and certain third-party tools may automatically collect technical information when you visit the Site, such as:

Device data – IP address, browser type, operating system, device type, screen resolution, general location (e.g., city/region), and unique device identifiers.

Usage data – pages viewed, time spent on pages, navigation paths, clicks, form interactions, access times, and referring URLs.

We use technologies including:

Cookies – small text files stored in your browser to recognize you, maintain session information, and help us understand how the Site is used.

Local storage – browser-based storage (similar to cookies) that can hold preferences or certain state data.

Pixels / web beacons – tiny code elements in web pages or emails that tell us if a page or email was viewed or a link was clicked.

You can control cookies through your browser settings (see Privacy Choices below).

How Simplicate and the Client Use Your Information

Simplicate processes your personal information on behalf of the Client for purposes such as:

1. Providing and Operating the Site & Services

Routing your inquiries, contact forms, and home valuation requests to the Client.

Displaying listings, saved searches, and property information.

Operating features such as contact forms, home valuation tools, and lead capture.

Maintaining and improving the performance, security, and reliability of the Site.

2. Communications

On behalf of the Client, and where permitted by law and your preferences:

Responding to your questions or requests.

Sending transactional or follow-up messages related to showings, home valuations, or consultations.

Sending service-related notices, such as confirmations or updates.

Some communications may be sent via email, phone, or SMS (if you opt in).

3. Analytics and Improvement

Monitoring Site traffic and usage patterns.

Understanding which pages, forms, or campaigns are performing best.

Improving layout, content, and user experience on the Site.

4. Legal, Security, and Compliance

Protecting the Site, our Services, the Client, and users from fraud, abuse, and unauthorized access.

Complying with applicable laws, regulations, lawful requests, and legal obligations.

Simplicate does not independently use your personal information for its own unrelated marketing purposes outside of providing services to the Client.

How We Share Your Personal Information

Simplicate does not sell your personal information.

We may share information as follows:

With the Client (Chris Silberlight)
To deliver your contact details, inquiries, and form submissions to Chris and his brokerage so they can follow up and provide real estate services.

With Our Service Providers
Third-party vendors that help us host, maintain, or analyze the Site, send emails or SMS, or support the platform (e.g., hosting providers, email/SMS platforms, analytics tools).

With Professional Advisors / Legal Authorities
When required to protect rights, comply with law, respond to subpoenas, or manage legal or regulatory matters.

In Business Transfers
If Simplicate is involved in a merger, acquisition, reorganization, or sale of assets, user data may be transferred as part of that transaction, subject to this Policy.

We will not share your phone number or SMS consent with third parties for their own marketing purposes.

Privacy Choices and Opt-Outs

You have options for controlling how your information is used:

1. Cookies and Tracking

You can adjust your browser settings to:

Block or delete cookies.

Send “Do Not Track” signals (though not all sites respond to these signals).

Blocking cookies may affect some features of the Site.

2. Email Communications

You can opt out of marketing emails by clicking the “unsubscribe” link in any email from the Client or by contacting the Client directly.

3. SMS / Text Messages

If you receive SMS messages facilitated through Simplicate on behalf of the Client, you can reply STOP to opt out of future text messages from that sender (except for legally required messages, if any).

4. Access, Update, or Delete Requests

Because Simplicate processes your data on behalf of the Client, requests to access, correct, or delete your information should generally be directed to:

Chris Silberlight
Keller Williams Realty At The Lakes
700 Celebration Avenue, Suite 300
Celebration, FL 34747

Simplicate will support the Client in fulfilling valid requests where required by law.

Third-Party Websites and Services

The Site may contain links to third-party websites or services (e.g., MLS search tools, IDX feeds, brokerage sites, mortgage tools, or social media).

These third-party sites are not controlled by Simplicate, and their own privacy policies apply. We are not responsible for their content, practices, or policies.

Security

Simplicate uses reasonable technical, organizational, and administrative measures designed to protect the personal information processed through our platform.

However, no method of transmission or storage is completely secure. We cannot guarantee absolute security, and you use the Site at your own risk.

Children

This Site and Simplicate’s Services are not intended for children under 18. We do not knowingly collect personal information from children under 18. If we become aware that we have done so, we will work with the Client to delete that information as required by law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or the Services.

When we make material changes, we will update the “Last Updated” date at the top and may provide additional notice where appropriate. Your continued use of the Site after an update means you accept the revised policy.

How to Contact Us

For questions about this Privacy Policy and Simplicate’s role as a service provider, you may contact:

Simplicate LLC
📧 Email: [email protected]

For questions about how your data is used for real estate services, marketing, or brokerage records, please contact:

Chris Silberlight
Keller Williams Realty At The Lakes
700 Celebration Avenue, Suite 300
Celebration, FL 34747